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adidas ad campaign with blue goo

April 13, 2013

I am a red through and through (Charlton Athletic that is) so I certainly wasn’t drawn to this campaign because of any team allegiance. However, the new Adidas ads promoting the Chelsea kit definitely make a statement. With the line ‘It’s blue, what else matters’ you don’t at any point see the kit they are promoting. All you see are several players covered in blue goo. Watch below…

It’s a clever way of saying that a fan will want it no matter what it looks like. It’s also a good way to build some buzz and excitement around the kit and the slow-mo effects, which capture the goo in all sorts of splashes and spurts, are somehow really satisfying to watch. What do you think?

Mark Zibert directed and shot the the ‘its blue. what else matters?’ campaign. More shots below…

adidas campaign

adidas campaign

it's blue what else matters

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From → Creative

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